Monday, December 19, 2011

Zynga IPO: Bubblevile Discussion by Reuters

The video discussion below, by Reuters Technology YouTube Channel is very interesting. It makes a point that I had not really considered about Zynga's business model. Zynga makes money off of digital content, which does not have any manufacturing cost. According to the video they might be working with 40% margins. Not bad, which got me to thinking about how in the future, digital content will be a major source of income.

Notes from YouTube
As Zynga prepares for the largest technology public offering since Google, Reuters' tech editor Peter Lauria, social media editor Anthony DeRosa and reporter Liana Baker hash it out over Zynga's stimated $10 billion valuation.

No comments: